Empire ProServe
Professional Cleaning Services
4324 Marsh Ridge Rd, Carrollton, TX | (469) 210-8767 | info@empireproserve.com | empireproserve.com

Privacy Policy

Effective Date: April 24, 2026 | Last Updated: April 24, 2026

Empire ProServe, LLC (“Empire ProServe,” “we,” “us,” or “our”) is a professional cleaning services company headquartered in Carrollton, Texas, serving the Dallas-Fort Worth metropolitan area. We are committed to protecting the privacy and personal information of our clients, prospective clients, website visitors, and business contacts.

This Privacy Policy explains how we collect, use, disclose, retain, and protect your personal information when you visit our website at empireproserve.com, contact us by phone or email, submit a service inquiry or booking form, or engage our cleaning services. Please read this policy carefully. By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

1.1 Information You Provide Directly

We collect personal information that you voluntarily provide to us, including but not limited to:

Full name and contact information (phone number, email address, mailing address)
Service address, including street address, city, and ZIP/postal code
Property type (residential or commercial)
Preferred appointment date and time window
Services requested (e.g., carpet cleaning, air duct cleaning, tile and grout cleaning)
Package selections and any special service requests or notes
Payment information processed through our secure third-party payment processors
Communications and correspondence you send to us via email, phone, or contact forms

1.2 Information We Collect Automatically

When you visit our website, we may automatically collect certain technical information, including:

IP address and approximate geographic location
Browser type, version, and operating system
Device type and unique device identifiers
Pages visited, time spent on pages, and navigation paths
Referring URLs (the page you visited before arriving at our site)
Date and time of your visit
Form submission data including current page URL and referrer URL

1.3 Information from Third Parties

We may receive information about you from third-party sources, including:

Advertising platforms (Meta/Facebook, Google) through conversion tracking and audience matching
Analytics providers (Google Analytics) that help us understand website usage
Customer relationship management (CRM) systems where prior contact data is stored
Referral sources including partner businesses and review platforms

2. How We Use Your Information

2.1 Service Delivery

To schedule, confirm, and perform cleaning services at your property
To dispatch our technicians to your service address
To communicate with you regarding your appointment, including confirmations, reminders, and technician arrival notifications
To process payments for services rendered
To fulfill our 100% Satisfaction Guarantee, including scheduling reclean appointments when necessary

2.2 Business Operations

To respond to your inquiries, quotes, and service requests
To maintain accurate customer records and service history
To improve our services, staffing, and operational processes
To train our staff and maintain quality control standards
To comply with applicable laws, regulations, and legal obligations

2.3 Marketing and Communications

To send you appointment confirmations, follow-up messages, and service-related communications
To send promotional offers, seasonal discounts, and re-engagement campaigns (with your consent or as permitted by law)
To run targeted advertising campaigns on Meta (Facebook/Instagram) and Google
To measure the effectiveness of our marketing campaigns through conversion tracking

2.4 Legal and Safety

To protect the rights, property, and safety of Empire ProServe, our clients, and our employees
To investigate and respond to complaints, disputes, or claims
To enforce our Terms of Service and other agreements
To comply with court orders, subpoenas, legal process, or regulatory requirements

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information in the following limited circumstances:

3.1 Service Providers

We work with trusted third-party vendors who assist us in operating our business, including:

Customer relationship management (CRM) platforms for contact and pipeline management
Email and SMS communication platforms for appointment communications
Payment processors for secure transaction handling
Website hosting and maintenance providers
Analytics and marketing platforms (Google Analytics, Meta Business Suite)
Scheduling and workflow automation tools

3.2 Advertising Platforms

We use Meta Conversion API (CAPI) and Google Ads conversion tracking to measure the effectiveness of our advertising. This may involve sharing hashed versions of your email address and phone number with these platforms for advertising attribution purposes only. This data is not sold.

3.3 Legal Requirements

We may disclose your information when required by law, including in response to a subpoena, court order, or government request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

3.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity subject to the same privacy protections described in this policy.

4. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy:

Active customer records: Minimum five (5) years following the last service interaction
Booking and service records: Minimum five (5) years for accounting and dispute resolution
Financial and payment records: As required by applicable tax law (typically seven (7) years)
Marketing contact data: Until you opt out or the data is no longer relevant
Website analytics data: Per the retention policies of our analytics providers

5. Cookies and Tracking Technologies

Our website uses cookies, pixels, and similar tracking technologies, including:

Essential cookies: Required for website functionality including form submissions
Analytics cookies: Used by Google Analytics to collect aggregate data about site usage
Marketing pixels: Meta Pixel and Google Ads tags used to track conversions and build advertising audiences
Server-side tracking: We use server-side Google Tag Manager (via Stape) and Meta Conversion API for accurate event tracking

You may control cookies through your browser settings. Disabling certain cookies may affect website functionality. See our Cookie Policy for full details.

6. Data Security

We implement reasonable technical and organizational measures to protect your data, including:

SSL/TLS encryption for data transmitted via our website
Access controls limiting employee access to personal data on a need-to-know basis
Use of reputable, security-certified third-party platforms for CRM, payment processing, and data storage
Regular review of our data practices and security procedures

No method of electronic transmission or storage is 100% secure. In the event of a data breach affecting your rights, we will notify you as required by applicable law.

7. Your Rights and Choices

7.1 Access and Correction

You may request access to the personal information we hold about you and ask us to correct any inaccurate or incomplete data. Contact us at info@empireproserve.com.

7.2 Deletion

You may request deletion of your personal information, subject to our legal obligations to retain certain records.

7.3 Opt-Out of Marketing

You may opt out of marketing communications at any time by:

Clicking “unsubscribe” in any marketing email
Replying STOP to any marketing SMS message
Contacting us at info@empireproserve.com or (469) 210-8767

7.4 California Residents (CCPA)

California residents have additional rights under the CCPA, including the right to know what personal information we collect, the right to delete it, the right to opt out of its sale (we do not sell personal information), and the right to non-discrimination for exercising privacy rights. Contact us at info@empireproserve.com to exercise these rights.

8. Children’s Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, contact us immediately at info@empireproserve.com and we will delete it promptly.

9. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties and encourage you to review their privacy policies.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last Updated” date and, where appropriate, notify you by email or website notice. Your continued use of our website or services after changes constitutes acceptance of the updated policy.

11. Contact Us

For questions, concerns, or requests regarding this Privacy Policy, contact us at:

Empire ProServe, LLC

4324 Marsh Ridge Rd, Carrollton, TX

Phone: (469) 210-8767

Email: info@empireproserve.com

Website: empireproserve.com

We will respond to all legitimate privacy inquiries within thirty (30) business days.