Cookie Policy

This Cookie Policy explains how Empire ProServe, LLC (“Empire ProServe,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on our website at empireproserve.com. It describes what cookies are, which ones we use, why we use them, and how you can manage your preferences.

This Cookie Policy should be read alongside our Privacy Policy and Terms of Service, both available at empireproserve.com.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They allow the website to recognize your device, remember your preferences, and collect information about how you interact with the site.

Cookies can be:

• First-party cookies — set directly by empireproserve.com
• Third-party cookies — set by external services operating on our site (e.g., Google, Microsoft)
• Session cookies — temporary cookies that are deleted when you close your browser
• Persistent cookies — cookies that remain on your device for a set period or until you delete them

Cookies do not contain your name, email address, or payment information. They store anonymous or pseudonymous identifiers used to recognize your browser or session.

2. What We Do Not Use

Our customer relationship management (CRM) system operates entirely server-side and does not place cookies on your device. No social media tracking pixels from Meta, TikTok, or similar platforms are active on our website.

3. Cookies We Use

The following cookies are currently active on empireproserve.com:

3.1 Essential Cookies

These cookies are necessary for the website to function. They cannot be disabled without affecting core website functionality.

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our website. The data collected is aggregated and anonymized — it does not identify you personally. We use this information to improve our website performance and user experience.

3.3 Marketing Cookies

These cookies are used to measure the effectiveness of our advertising campaigns on Google Ads. They help us understand which ads lead to bookings and optimize our ad spend. No personally identifiable information is shared with advertisers through these cookies.

4. Server-Side Tracking

In addition to client-side cookies, we use server-side tracking technologies that operate without placing cookies on your browser:

• Meta Conversion API (CAPI) — We send conversion events (such as form submissions) directly from our server to Meta’s advertising platform. This does not use cookies and does not interact with your browser. Hashed versions of contact information may be transmitted for attribution matching.
• Google Ads Server-Side Conversion Tracking — Certain conversion events may be transmitted server-side to Google’s advertising platform for campaign attribution.

Server-side tracking allows us to measure advertising effectiveness more accurately while minimizing the number of third-party scripts running in your browser.

5. How to Manage Cookies

You have several options to control or limit how cookies are used when you visit our website:

5.1 Browser Settings

Most browsers allow you to view, manage, delete, and block cookies through their settings. Here is how to access cookie settings in the most common browsers:

• Google Chrome: Settings → Privacy and Security → Cookies and other site data
• Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
• Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies
• Safari: Preferences → Privacy → Manage Website Data

Please note that blocking or deleting cookies may affect the functionality of our website, including form submissions and navigation.

5.2 Opt Out of Google Analytics

You can prevent your data from being used by Google Analytics by installing the Google Analytics Opt-Out Browser Add-on, available at tools.google.com/dlpage/gaoptout.

5.3 Opt Out of Microsoft Clarity

You can opt out of Microsoft Clarity telemetry by visiting account.microsoft.com/privacy or by using the Digital Advertising Alliance opt-out tool at optout.aboutads.info.

5.4 Opt Out of Google Ads Personalization

You can manage your Google Ads preferences and opt out of personalized advertising at adssettings.google.com.

6. Do Not Track

Some browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not wish to be tracked. Our website does not currently respond to DNT signals, as there is no consistent industry standard for how to interpret them. We encourage you to use the opt-out tools described in Section 5 to manage your tracking preferences directly.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time as our technology stack, business practices, or applicable laws change. When we make updates, we will revise the “Last Updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we use cookies.

8. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us at: